Why Mystery Shopping?
Businesses choose mystery shopping for a variety of reasons:
- To test the effectiveness of customer service programs
- To evaluate employee compliance to stated customer service goals
- To provide insight into customer satisfaction
- To build a solid foundation for the company
Whatever the reason, Consumer Service Analysis clients report that the mystery
shopping program provides concrete information about customer experiences while in
the store. The information is analyzed and used to reinforce exemplary service and
expose areas that may need correction.
Mystery shopping is the perfect tool to see your business from your customerʼs point of view.